WWF
An all-new, user-friendly donation process that brings real results.
The brief
WWF originally approached us for a simple visual facelift. We soon realised that we wanted to do something extra for an organisation that matches our values, and met their brief with our own: a rethink of the entire focus of their website.
The solution
We designed a site that gives space for WWF to really talk about the important work they’re doing and their campaigns, and to show off some of the amazing nature photography that they are famous for. The result is in line with the international brand, with little details that truly make it the Finnish contingent’s own.
Renewed content, renewed platform
We refocused the website’s key messages, and provided the WWF communications people with a clear content strategy that helps with content production and maintenance. Another significant upgrade was the new platform, tailored to WWF’s specific maintenance needs.
An easier donations process
We revamped the online donations process with a user-friendly interface. Since WWF relies heavily on donations, it was important to make system a central part of their website – without it becoming overbearing.
Raising awareness through campaigns
We continue working with WWF to improve and expand their online presence. Some smaller projects have included consulting on newsletters, and a number of campaign websites. Through this ongoing partnership, we want to ensure that WWF can reach and exceed its goals.
Highlights
“The work WWF does is so close to our own values that we really wanted to deliver something exceptional: the website they deserve.”
Miika Puputti, Designer
- Results
- The amount of donations almost doubled
- Over 10% contact rate on the Christmas campaign
- Overwhelmingly positive feedback from user satisfaction surveys
