Taidehalli
As their long-term digital partners, we’re responsible for Taidehalli’s bold and inspiring web presence.
Visit Taidehalli’s renewed site
Stéphanie Del Rey, Planning Director
We’re helping this institution of the Finnish art world connect with their visitors in completely new ways.
The brief
To create online visibility for Taidehalli on a limited budget, and develop a fully featured online marketing strategy aimed at the gallery’s primary audience: urban dwellers aged 20-40.
What we delivered
A fully redesigned web presence, a mobile application, an email-marketing program, video trailers for in-house display materials and external PR, social media outreach, and active measurement of all activities. As Taidehalli staff generate the content, deployment tools and training were also provided.
The partnership
Taidehalli and Frantic have a long-term digital partnership. Working with one of Helsinki’s leading contemporary art spaces is a constant source of inspiration for us, and also provides an excellent proving ground for new technologies and business developments (e.g. Foursquare For Business, iPhone).
Next steps
Developing on-the-spot digital experiences for visitors, and personalizing news and content for users of Taidehalli’s online services and mobile applications.
For more information, contact Sami Häkkinen at moc.citnarf@nenikkah.imas
